Pricing doesn't have to be hard
Marcos Rivera presents a refreshing and practical playbook to help SaaS professionals figure out the right pricing strategy to unlock growth and capture value in B2B and enterprise software.
Pick up your copy at any of these retailers
There are many struggles in the SaaS world, but the biggest one is arguably the most important one: pricing.
Leaving money on the table by charging too little or driving clients away with confusing plans are reasons why SaaS companies fail.
Getting pricing right can differentiate between just getting by and high revenue growth. But don’t get it twisted; this is not another book about pricing theory. After years of teaching B2B companies how to capture value and win new clients with the right pricing model, pricing expert Marcos Rivera has distilled his 25 years of experience into this book. What he found out is that pricing, like great music, is all about finding what works for you.
About the
author
I was raised by a single mother in a one-bedroom apartment in the Bronx. The streets were hard on me, but I survived by applying what my mom taught me:
Stay curious, take the lead, and give help.
Fast forward to today, Software as a Service (SaaS) has transformed almost every business, from music to marketing to medicine. While I learned a lot straddling dual roles as a product executive and pricing expert my entire career, my AHA moment came to me after noticing an unwavering pattern:
Most B2B SaaS leaders spent their time building value, but not enough time capturing it!
So in the spirit of staying curious, I discovered that many B2B SaaS leaders see pricing as a “black box”; they guess, fumble, and wing it most of the time. They needed help!
From there, I decided to take the lead and give help to B2B SaaS businesses by dedicating a practice that teaches and provides them turn-by-turn directions for how to monetize value and unlock growth.