Mistake 1 – “Let’s double our prices and see what happens” The better approach is to systematically raise your prices over time as you build and release more value into the market. Mistake 2 – “Let’s price by slapping a margin on top of our costs.” Mistake 3 – “Let’s build a fancy price calculator.” If a salesperson cannot explain the pricing calculation to a 10-year-old, then go back to the drawing board. Mistake 4 – “Let’s wait until the last minute to tell them about the p