Understanding the Competitive Landscape in B2B SaaS Pricing
Prepared by Tyler Purvis, Research Manager How Should We Package And Price Our Saas Software? This question is pondered by SaaS leaders the world over, and the methods they use to find answers may surprise you. Ranging from highly quantified market research, to competitive comparisons, to simple guesswork, a wide variety of techniques are deployed to price SaaS products. But which method is the best? Where does the pricing journey begin? Competitive Comparisons Regardless of