Zombies and Lattes
Zombies are customers who lurk in your metrics and give you a false sense of traction and product-market fit.
Zombies and Lattes
Net Revenue Retention & Company Age
Foresee with 4C
Add-Ons in Action
The $1,500 Paperclip
How to Build a F.O.R.T to Drive Upsell
You Down With GBB (yeah you know me!)