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Zombies and Lattes
Zombies are customers who lurk in your metrics and give you a false sense of traction and product-market fit.
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Net Revenue Retention & Company Age
Customers are more likely to upsell if they have purchased more recently.
180
Foresee with 4C
Use the 4C framework when organizing your data to better inform your pricing strategy.
2090
Add-Ons in Action
Hereʻs a quick guide to properly position add-ons:
1. They create much value for a few
2. Are easy to activate
3. May carry a variable cost
9110
The $1,500 Paperclip
How much are your customers willing to spend on your service? What do they think your product is worth? You'll never know unless you ask.
3490
How to Build a F.O.R.T to Drive Upsell
Maximize your potential revenue by using the FORT framework to bring in sales from expansion.
1740
You Down With GBB (yeah you know me!)
Use our Good, Better, Best Checklist to learn what you can do today to improve how you capture value.
1640
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