Hi, I'm Marcos Rivera

•  I have 20 years of pricing expertise in SaaS
•  I was an operating executive at Vista Equity Partners

•  I've helped price 200 SaaS products...and counting​
•  I coach over 100 SaaS CEOs...and counting

•  I teach pricing to MBA students at UC San Diego

•  I'm an author, speaker, investor, and entrepreneur


Here's My Story

I was raised by a single mother in a one bedroom apartment in the Bronx.  The streets were hard on me, but I survived by applying what my mom taught me:  Stay curious, take lead, and give help.


Fast forward to today, Software as a Service has transformed almost every business, from music to marketing to medicine.  I learned a lot straddling dual roles as a product executive and pricing expert my entire career, but my AHA moment came to me after noticing an unwavering pattern:


Most B2B SaaS leaders spent their time building value, but not enough time capturing it!

So in the spirit of staying curious, I discovered that many B2B SaaS leaders see pricing as a "black box"; they guess, fumble, and wing it most of the time.  They needed help!

From there, I decided to take lead and give help to B2B SaaS businesses by dedicating a practice that teaches them turn-by-turn directions for how to monetize value and unlock growth.

And this is where our story begins.  Join us and take control of your most powerful growth lever - Pricing.  It would be my honor to help you!  Reach out below or ping me on LinkedIn.