Mistake 1 – “Let’s double our prices and see what happens”
The better approach is to systematically raise your prices over time as you build and release more value into the market.
Mistake 2 – “Let’s price by slapping a margin on top of our costs.”
Mistake 3 – “Let’s build a fancy price calculator.”
If a salesperson cannot explain the pricing calculation to a 10-year-old, then go back to the drawing board.
Mistake 4 – “Let’s wait until the last minute to tell them about the price increase.”
Mistake 5 – “Let’s grandfather all clients into the old pricing forever.”
Marcos shares how to navigate these five common traps with the Spiceworks Community. Read more.