Killing Me Softly: Is pricing holding back your product's growth?

Back in November of last year, I spoke at Product Management Festival's Switzerland conference. Of course, due to COVID, I wasn't there live but instead presented my piece via web conferencing. Below is a 5-minute snippet of my presentation highlighting four major signals that your pricing needs some work.


0:40 - 3 Levers to Capture Value

1:14 - 20/20 Clear Vision Rule

2:57 - Packaging Line Up

3:35 - What are you charging for?

4:09 - Capture Value

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