Killing Me Softly: Is pricing holding back your product's growth?
Back in November of last year, I spoke at Product Management Festival's Switzerland conference. Of course, due to COVID, I wasn't there live but instead presented my piece via web conferencing. Below is a 5-minute snippet of my presentation highlighting four major signals that your pricing needs some work.
0:40 - 3 Levers to Capture Value
1:14 - 20/20 Clear Vision Rule
2:57 - Packaging Line Up
3:35 - What are you charging for?
4:09 - Capture Value