Pricing in Hard Times - Discounting

We weren't prepared for a pandemic but I have some tips for your recovery. For starters, avoid pushing the panic button (I'm talking about discounts). Watch this clip from my workshop Pricing in Hard Times and tell me:

1. What phase of the crisis do you feel you're in? (1:05)

2. Are you in a discount dilemma? (2:19)

3. Could you use a framework to know what to do next? (4:19)

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