There are many struggles in the SaaS world, but the biggest one is arguably the most important one: pricing. Leaving money on the table by charging too little or driving clients away with confusing plans is one of the many reasons why many SaaS companies fail.
Getting pricing right can be the difference between just getting by and high revenue growth. But don't get it twisted, this is not another book about pricing theory. After years of teaching B2B companies how to capture value and win new clients with the right pricing model, pricing expert Marcos Rivera has distilled his knowledge into this book. What he found out is that pricing, like great music, is all about finding what works for you.
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"Meticulously written and endlessly insightful, with each track the book provides data-driven recommendations for pricing models that guide readers through the complexities and pitfalls of pricing SaaS products. Rivera’s voice is fierce and full of swagger as he relies on his own personal history to set the tone for his ambition and his success."
- Michelle Jacobs, US Review