Your pricing is leaving money on the table. We fix it.

We're the hands-on AI and B2B SaaS pricing partner, working with you to align price to value, monetize AI, and lower sales friction. Currv, our Pricing Decision Platform, scales your pricing as you grow.
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Find Your Revenue Leaks →
Trusted by 480+ high-growth B2B SaaS and AI companies
The Problem

Pricing gets set once. The business keeps moving.

Products evolve, competitors reprice, and AI changes how customers use your product. Pricing drifts. The gap between what you charge and what your product is worth keeps widening, and you pay for it in quiet churn, downsells at renewal, and undercharged customers.
The biggest challenge isn't spotting revenue leaks once. It's stopping pricing from drifting back.
480+
B2B SaaS and AI clients
96%
Client satisfaction rate
15x
Average ROI in year one
$780M
ARR captured for clients
About Pricing I/O
We're a team of operators, strategists, and data experts, backed by Currv, our Pricing Decision Platform. We work beside you, not above you, and deliver pricing that works — and keeps working long after we're gone.
Meet the Team
Who we work with

We work with SaaS and AI companies, and the investors backing them.

01

For Private Equity

Pricing is the fastest lever in the hold period, and the one portfolio companies struggle to pull alone. We pull it with them.
See how we work with investors →
02

For SaaS Leaders

You need pricing that works as your business grows and a system to run it. We build both.
See how we work with your team →
03

AI SaaS Pricing

AI changes your SaaS, not how buyers want to buy. We design pricing that handles both.
See how we price AI products →
How we're different

Most pricing firms hand you a deck. We hand you working pricing.

Specialized in AI and B2B SaaS
Pricing for AI and SaaS is its own discipline, and it's all we do — across 480+ companies, every stage, every motion.
Built by operators
We priced and packaged software before we advised on it. Everyone advising you has shipped pricing and lived with what happened next.
In the trenches with your team
A senior strategist and a team of analysts work beside you through design, rollout, and the hard conversations in between.
No black boxes
You get the raw data, the working model, the templates, and the recordings — editable, and yours to keep. Everything stays in your systems, not ours.
Enablement, not dependency
We train your team and hand over the playbook, so pricing keeps working long after we're gone. Currv, our Pricing Decision Platform, makes it easier to run.
Our Process

Proven process,
tailored output.

The same phases, refined across 480+ engagements. What we build inside them comes from your challenges, your data, and your market — which is why no two engagements look alike.
01

DISCOVER

Find where value is created, and where it isn't

02

DIAGNOSE

See what you're charging versus what you could

03

DESIGN

Build pricing that's easy to sell and easy to buy

04

VALIDATE

See the revenue impact before you commit

05

ALIGN

Leave with a board-ready model and the org behind it

06

EXECUTE & EVOLVE

Keep pricing improving as the business changes

Sprint

Answer a focused pricing challenge
4-6 weeks

Design

From context to pricing you're ready to launch
12-16 weeks on average

Currv

Execute, measure, and keep improving
Ongoing
Limited early access

Where your pricing lives. Guided by experts.

Currv is a Pricing Decision Platform, and a companion app to our engagements. Your model, your data, and your pricing guardrails in one place, amplified by AI. It helps your team catch revenue leaks early and keep pricing improving as you scale, so revenue compounds.
One system, one source of truth
Intelligence that compounds over time
Guided by Pricing I/O experts
Request early access →
Ways to work together

Engagements scaled to your moment.

Same proven process every time. Scope and duration depend on your complexity, goals, and level of engagement.

Sprint

4-6 weeks
One focused input to a pricing challenge: research, a competitive read, or senior judgment on the decision in front of you. Best for teams who need clarity fast, not a new pricing model.
Uncover what customers actually value and what they'll pay for
Secret shop your pricing, packaging, and positioning against real competitors
Senior, unbiased guidance on a high-stakes decision
Talk to us
Learn more →
Limited early access

Design

12-16 weeks on average
Our flagship engagement, and how most teams work with us. The full build, tailored to your business. Best for when your current model can't scale with your growth plans.
‍
Understand customer behavior, value drivers, market context, and revenue leakage
Build a pricing and packaging model aligned to customer value and business goals
Model revenue impact and align stakeholders behind the change
Walk away with a model your board can back and your team can launch
Talk to us
Learn more →
Limited early access

Sprint

Ongoing
 Currv is our Pricing Decision Platform, and a companion app to our engagements, where your pricing lives and improves. Best for teams who want pricing to keep working long after launch.
Your pricing model, data, and guardrails in one system
Pushes pricing out to the tools that execute it
Continuous analysis of where revenue is leaking
A dedicated strategist pod on the decisions that matter
Request early access
Learn more →
Limited early access
Our ethos

We call it Street Pricing. Real-world pricing expertise.

"Stay curious, take the lead, and help others." It's the philosophy our founder, Marcos Rivera, learned growing up in the Bronx. Add two decades in SaaS pricing and a hand-picked and trained team that shares it, and you get how Pricing I/O works. No theory, no decks, just work that delivers.

Street Pricing Book

Marcos Rivera's playbook for SaaS leaders: the frameworks and hard-won lessons behind how we work.
Get your copy →

Street Pricing Podcast

Conversations with founders and operators on what actually works in SaaS pricing.
Listen Now →
View all resources →
FAQ

Questions, answered straight.

Whether you're evaluating a pricing project or already deep in one, here's what teams usually ask.
Read the full FAQ →

How long does a Pricing I/O engagement take?

Sprints last around 4-6 weeks, full Design engagements — around 12-16 weeks. Actual duration depends on your complexity, scope, and how deeply your team engages. Currv runs ongoing, pairing the platform with light expert guidance after launch.

What ROI can we expect?

Most clients see measurable impact within the first year — higher ARR, stronger retention, faster sales cycles. Average return is 15x in year one, so engagements typically pay for themselves in months. For example, Xactly increased unit pricing 58% and win rates 13% after working with us. Coconut Software raised ARPU 141.5%.

What sets Pricing I/O apart from other consulting firms?

Pricing I/O is a team of SaaS operators turned strategists, not career consultants. A senior Strategist and Associates work alongside your team through design and rollout, and you get every working file. You also get our own platform to run pricing on afterward, not just a set of recommendations.

Do you use a standard framework or model?

The method is standardized. The output never is. We run the same proven phases every time, refined across 480+ engagements, but what comes out of them is built from your data, your customers, and your market.

What does it cost to work with Pricing I/O?

Projects start at $30K and every engagement is priced to scope. The variables are the same three that drive duration: your complexity, what you're solving, and how deeply your team engages. We'll give you a firm number early, before you commit to anything.

What is Currv?

Currv is our Pricing Decision Platform — a companion app to our engagements. Your pricing model, context and pricing guardrails live in one place from day one, with AI helping your team spot where revenue is leaking. Our experts and your team make the decisions; Currv makes sure they're made on evidence. 

Read the full FAQ →
GET IN TOUCH

Make pricing a competitive advantage, not a periodic exercise.

Book a working session. We'll research your pricing beforehand and leave you with real next steps, whether or not we end up working together.
Book a call
Find Your Revenue Leaks
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