Street Pricing, noun :
An anti-gatekeeping philosophy of open-sourcing proven pricing strategies. Whether through his book, podcast, or YouTube channel, learn firsthand from Marcos Rivera, founder of top monetization firm Pricing I/O. Marcos has helped SaaS leaders worldwide identify the right strategies to unlock growth – and you can, too.
Learn more about Pricing I/O
There are many struggles in the SaaS world, but the biggest one is arguably the most important one: pricing.
Leaving money on the table by charging too little or driving clients away with confusing plans are reasons why SaaS companies fail.
Getting pricing right can differentiate between just getting by and high revenue growth. But don’t get it twisted; this is not another book about pricing theory. After years of teaching B2B companies how to capture value and win new clients with the right pricing model, pricing expert Marcos Rivera has distilled his 25 years of experience into this book. What he found out is that pricing, like great music, is all about finding what works for you.
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A note from Marcos
Stay curious. Take the lead. Help others.
I learned this philosophy from my mom, growing up in our 1-bedroom apartment in the Bronx.
But had to survive the streets of New York and two decades straddling dual roles as product executive and pricing expert for B2B SaaS companies to get to my a-ha moment:
Most B2B SaaS leaders spent their time building up product value, but not enough time capturing it as revenue. In the spirit of staying curious, I discovered that many SaaS leaders see pricing as a black box, more guesswork than framework. But I knew this simply wasn’t true.
It was time to take the lead. (Thanks Mom!)
I founded Pricing I/O in 2019 to do exactly that. Today, we’ve provided 370+ businesses with turn-by-turn directions for monetizing value and unlocking growth, coaching them on sustainable strategies to apply long after our engagement ends.
Now, it’s about offering help. That’s why I’ve open-sourced my monetization strategies in this book for anyone to use.
All together, we call this ethos “Street Pricing”. But you can just call it “really damn effective”.
The word on the street
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