Many SaaS businesses focus their energy on developing a product to meet the needs of consumers but struggle to capture the value of the product through effective pricing. Rivera’s lifelong experience as a pricing consultant and strategist has helped him master the art and science of monetization. In this entertaining and engaging book, he explains how to capture value and ... continue reading
Marcos's advice has been invaluable
to me over the last several years. His experience and expertise makes him one of the most important thought leaders in the area of optimally pricing software products and services.
For any executive interested in
using pricing as a strategic lever to drive business growth, this book is
an invaluable resource and an insightful read.
Chief Product Officer, Xactly Corporation
Very few people can explain complex pricing strategies with the graceful clarity of Marcos Rivera.
CEO, Awesome Motive
Most SaaS pricing advice is theoretical bullsh** that takes forever to apply. Marcos's Street Pricing takes a different approach. You can make an impact at your company in weeks, not quarters. I can attest.
Marcos’s pricing strategies have been one of the highest ROI for our company. Nothing else comes close.
Head of Product Strategy, Mercatus
ABOUT THE AUTHOR
Marcos Rivera, founder and CEO of Pricing I/O, is a B2B SaaS pricing expert who uses his street smarts to help companies capture value and unlock growth. With over 20 years of experience, Marcos has a knack for effortlessly delivering complex ideas, leaving his clients feeling confident and clear on scalable monetization models bound to impress SaaS executives, board members, investors, and customers. As a former operating executive with Vista Equity Partners, focusing on value creation areas of product management and pricing, coupled with his experience as an author, entrepreneur, and investor, Marcos knows the formula for success in B2B SaaS strategy. He coaches SaaS Founders worldwide and is a frequent speaker, guest lecturer, and adviser to startups.