Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS | Marcos Rivera | SaaS Pricing Consultant

THE BLUEPRINT FOR CHANGING YOUR PRICING MODEL

PREVIEW A SAMPLE CHAPTER OF THE BOOK

​Marcos wants to help you

  • Lay the groundwork for value-based pricing

  • Learn the right (and the wrong) way to monetize

  • Understand why most pricing efforts fail

  • Master the art of packaging

  • Get better at pricing over time

PRICING DOESN'T HAVE TO BE HARD

Marcos presents a refreshing and practical playbook to help SaaS professionals figure out the right pricing strategy to unlock growth and capture value in B2B and enterprise software.

Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS | Marcos Rivera | SaaS Pricing Consultant
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YOU NEED A FRAMEWORK

In this reality-based approach to monetization, Marcos taps into his deep software experience with over 250 companies to forge real-world examples with useful frameworks to create a remarkably dope playlist of hip-hop inspired street smarts for the motivated tech entrepreneur.

Xactly Corporation book review | Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS | Marcos Rivera | SaaS Pricing Consultant

Marcos's advice has been invaluable

to me over the last several years. His experience and expertise makes him one of the most important thought leaders in the area of optimally pricing software products and services.

 

For any executive interested in

using pricing as a strategic lever to drive business growth, this book is

an invaluable resource and an insightful read. 

Arnab Mishra

Chief Product Officer, Xactly Corporation

Awesome Motive book review | Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS | Marcos Rivera | SaaS Pricing Consultant

Very few people can explain complex pricing strategies with the graceful clarity of Marcos Rivera.

Syed Balkhi

CEO, Awesome Motive

Mercatus book review | Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS | Marcos Rivera | SaaS Pricing Consultant

Most SaaS pricing advice is theoretical bullsh** that takes forever to apply. Marcos's Street Pricing takes a different approach. You can make an impact at your company in weeks, not quarters. I can attest.

 

Marcos’s pricing strategies have been one of the highest ROI for our company. Nothing else comes close. 

Ali Mamujee

Head of Product Strategy, Mercatus

Book page preview | Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS | Marcos Rivera | SaaS Pricing Consultant
 

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Marcos Rivera | SaaS Pricing Consultant | Author of Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS

ABOUT THE AUTHOR

Marcos Rivera, founder and CEO of Pricing I/O, is a B2B SaaS pricing expert who uses his street smarts to help companies capture value and unlock growth. With over 20 years of experience, Marcos has a knack for effortlessly delivering complex ideas, leaving his clients feeling confident and clear on scalable monetization models bound to impress SaaS executives, board members, investors, and customers. As a former operating executive with Vista Equity Partners, focusing on value creation areas of product management and pricing, coupled with his experience as an author, entrepreneur, and investor, Marcos knows the formula for success in B2B SaaS strategy. He coaches SaaS Founders worldwide and is a frequent speaker, guest lecturer, and adviser to startups.

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