About Us

At Pricing I/O , everyone is a passionate practitioner of fluff-free, precision monetization consulting.

Our goal? Hand you the power to end monetization guesswork and grow your organization to its full potential.

Reinventing monetization, accelerating growth

100 M+
Additional client ARR
$ 0 B+
Total EV captured
0 +
SaaS companies engaged
0 %
Client satisfaction rate

Stay curious. Take the lead. Help others.

Founder Marcos Rivera learned this philosophy from his mom, raised by her in a 1-bedroom apartment in the Bronx.

After successfully navigating the corporate consulting world for two decades, Marcos founded Pricing I/O in 2019 with these principles in mind – and a commitment to helping businesses reach their full potential without the filler and doublespeak of traditional consulting firms. To put our morals where our mouth is, we’ve even open-sourced our monetization strategies for anyone to use.

All together, we call this ethos “Street Pricing”. But you can just call it “really damn effective.”

Today, the team at Pricing I/O has helped hundreds of companies capture a combined $400M in additional ARR – and counting. Using unmatched domain expertise, proven frameworks, and creative problem solving, Pricing I/O helps organizations liberate their growth plans from theoretical scenarios with practical solutions that deliver results and install knowledge that pays dividends over time.

Founder-led, philosophy-driven

Our story unwrapped

We would rather give you a winning monetization model versus a 400-slide deck. We’ve helped 350 companies and enjoy the best word of mouth in the industry.

We love helping the most innovative B2B SaaS companies - we don’t do pricing for candy bars or tennis shoes.

We integrate into your process seamlessly and get into the weeds so you don't have to.

Unlike big consulting, Companies actually implement our recommendations, because we collaborate with you from day one.

Our Approach

Replacing guesswork with proven frameworks

Others hand you a 400-page slide deck and a huge bill. We work with you, collaboratively, to give you a right-sized solution and strategic coaching for impact that lasts beyond the scope of our engagement.

Our Team

We're fluent in B2B SaaS - without the B.S.

Pricing I/O are passionate practitioners who are as personable as they are pragmatic. (Say that five times fast.) Our team wield their deep expertise to solve the most complex pricing problems for our clients every day.

Sam Blumenfeld
Junior Associate Consultant
Palm Beach, FL
Peter Cohen
Senior Pricing Strategist
Los Angeles, CA
Matt Duncan
Senior Associate Consultant
San Diego, CA
Steve Inman
Pricing Strategist
Scottsdale, AZ
Jack LoGrasso
Associate Consultant
San Diego, CA
Brenden Murden
Junior Associate Consultant
Detroit, MI
Marissa Nielsen
Senior Assistant
San Diego, CA
Mario Pereda
Pricing Strategist
Austin, TX
Marcos Rivera
Chief Executive Officer
San Diego, CA
Emily Sanz
Director of Analytics
San Diego, CA
Amit Saraf
Senior Pricing Strategist
San Diego, CA
Eric Smith
Growth Consultant
San Diego, CA
Rachel Wolf
Marketing Coordinator
Los Angeles, CA

The values we live by

Passionate

Enjoy the work
Stay engaged, persistent, and accountable

Inclusive

Respect different experiences
Promote unity

Opportunistic

Be resourceful and curious
Own the wow

Thoughtful

Have compassion
Be two steps ahead

We're ready to get started. Are you?

Build a new monetization model without spending six months and $1M to do it. Let our pricing experts share more about our differentiated approach and philosophy to see if it’s right for you.