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Mon, Aug 03


Location via Zoom


70% of SaaS companies are not capturing their value - Get the inside track on my Pricing Playbook that I use to capture millions of ARR for SaaS companies around the world!

We're sold out!!! Registration is Closed
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Time & Location

Aug 03, 2020, 9:30 AM PDT – Aug 07, 2020, 12:30 PM PDT

Location via Zoom


About the event

What is the Pricing Playbook Virtual Training Workshop?

Get an inside look into how I captured $200 Million in additional value for SaaS companies around the world!

Discover the pricing factors that are holding back your product growth and ability to scale!

Learn from REAL SaaS company examples on what works and what doesn't work!

Sign up Today

Over 150 SaaS companies agree that their biggest pricing challenge is answering this question:

How do I know if I’m charging enough?

Ask yourself:

Is my pricing capturing the value we deserve? (hint: 70% of SaaS businesses undercharge for their value)

Do we have a pricing model that's too complicated? (hint: complexity can kill your conversion rate by 50%)

How do we charge for all the new features we've built? (hint: 75% of roadmap features are not linked to monetization)

In this three-part online series, Marcos will tackle this question head on with the powerful Pricing Playbook.  By the end of the series, you will have a solid framework for how to measure your pricing, choose the right pricing strategy, bundle effectively, and charge for the right value.  Below are the topics and dates for this exclusive series:

Session One 8/3, 9:30am to 12:30pm

The 5Q Framework that Makes Pricing Easier

Signals of Charging ToolLittle or Too Much

Session Two 8/5, 9:30am to 12:30pm

Understanding Customers and Their Willingness to Pay

The Art of Packaging and Bundling

Session Three 8/7, 9:30am to 12:30pm

How to Set the Price Right the First Time

Building a Repeatable Pricing Process

How does it work?

This will be a collaborative workshop with a limited registration.  The workshop will be a mix of lecture, group activities, real examples, and frameworks you can put to use right away.  The course is light on theory, but heavy on practical techniques to make pricing approachable and repeatable.  Here is how it works:

1. Register for the workshop and secure your bonuses

2. Receive and accept exclusive invitations via Zoom

3. Receive all workshop materials via a shared drive, including prep work, presentations, and workshop tools

4. Enjoy a highly interactive workshop and learn from the best!

What other say about the Pricing Playbook Training:

"Our ARPU went up 58% after applying what we learned..." Arni M., Co-founder and Chief Product Officer

"This changed everything...we are not pricing guessing anymore!" Matthew M., VP and General Manager

"The best professional training of my career, hands down!" Vincent L., Director of Product

Who should sign up?

Are you a SaaS business leader looking to grow and capture value? This training is for you!

Did you guess on your current SaaS pricing? This training is for you!

Are you looking to convert to a Subscription model, but don't know how? This training is for you!

Are you a pricing genius with decades of experience? This training is NOT for you!

Due to limited seats this event will sell out - don't miss out and sign up today!


  • Pricing Playbook Training

    Price includes three sessions on August 3rd, August 5th, and August 7th. Enter any Coupon Codes during check out.




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