Author

Marcos Rivera

Stay curious. Take the lead. Help others.

Founder Marcos Rivera learned this philosophy from his mom, raised by her in a 1-bedroom apartment in the Bronx.

After successfully navigating the corporate consulting world for two decades, Marcos founded Pricing I/O in 2019 with these principles in mind – and a commitment to helping businesses reach their full potential without the filler and doublespeak of traditional consulting firms. To put our morals where our mouth is, we’ve even open-sourced our monetization strategies for anyone to use.

All together, we call this ethos “Street Pricing”. But you can just call it “really damn effective.”

Today, the team at Pricing I/O has helped hundreds of companies capture a combined $400M in additional ARR – and counting. Using unmatched domain expertise, proven frameworks, and creative problem solving, Pricing I/O helps organizations liberate their growth plans from theoretical scenarios with practical solutions that deliver results and install knowledge that pays dividends over time.

Expertise

Bringing clarity and strategy to SaaS success

Writing Philosophy

Empowering businesses with knowledge is the key to innovation

Through engaging content, Marcos aims to bridge the gap between technical depth and business impact. Every article reflects a commitment to helping readers not just understand SaaS but apply it to achieve tangible results.

Let’s shape the future of SaaS together

Have a question or a topic you’d like me to cover? I’d love to hear from you! Connect with me on LinkedIn, X, or via email.