AI and SaaS pricing services built around real impact
From focused pricing sprints to full pricing and packaging redesigns, we work in the trenches with your team to design pricing you can own, defend, and run with confidence.
Common pricing situations we help teams solve
Redesigning pricing and packaging to support growth
Moving from seat-based to usage or hybrid models
Launching new AI products and features
Fixing discount creep and inconsistent deal structures
Migrating customers to new plans with minimal churn
Where we create value
Pricing changes compound across a few core levers. This is where our work consistently moves the needle.
ACV uplift
Increase deal size through better segmentation, packaging, and value metrics without adding friction.
Discount reduction
Put guardrails in place so sales discounts are less and trades are valued intentionally.
Expansion & upsell
Design pricing that grows with customers through clear upgrade paths and add-ons.
Win-rate improvement
Remove pricing confusion so buyers decide faster and sales teams sell with confidence.
Retention & churn reduction
Align pricing to real customer value to reduce friction at renewal.
Core offerings
Sprint
~ 6 Weeks
Sprint is designed to answer a specific pricing question before you commit to a larger change. Teams choose one Sprint based on their most pressing need:
Value Capture Sprint
Uncover what customers actually value and what they’re willing to pay for.
Competitive Deep Dive
Secret shop pricing, packaging, and positioning against real competitors.
Pricing Advisory
Unbiased senior pricing guidance for high-stakes decisions.
Best For:
Need immediate wins without overhauling your existing pricing model.
Design
~ 14 Weeks
Design is our flagship engagement and how most teams work with Pricing I/O. Rather than forcing a one-size-fits-all model, we fix pricing piece by piece, using a proven three-phase approach:
1.
Discover
Understand customer behavior, value drivers, market context, and revenue leakage.
2.
Design
Build a pricing and packaging model aligned to customer value and business goals.
3.
Deliver
Model revenue impact, align stakeholders, and equip teams to move forward with confidence.
Best For:
Your current pricing model can't scale with your future growth plans.
Flagship
360° value insight, grounded in the voice of the market
Pricing decisions informed by internal data, customer behavior, market signals, and competitive context (not opinions and single-source analysis).
Value metric alignment based on real usage and outcomes
Buyer willingness-to-pay grounded in observed behavior
Market-validated insights teams can explain and defend
Cross-functional pricing alignment & change management
We run a structured program that brings Sales, Product, Marketing, Finance, and leadership into the process early, so pricing decisions don’t stall or unravel later.
Input captured, debated, and resolved during the process
Remote workshops with key stakeholders
Alignment built progressively (no big reveal, no last-minute pushback)
Customer-level revenue impact modeling
A bottoms-up view of how pricing changes affect your actual customers, not hypotheticals.
Client-by-client impact analysis
Migration scenarios by segment or plan
Revenue impact views teams take to leadership and the board
Full access + pricing playbook your team owns
Everything is built to be owned internally. Not just the “what,” but the “why” & “how”
behind it.
Editable analysis, outputs and working files
Call recordings and workshop outputs
A pricing playbook your team can reuse and refine
What makes us unique
Most pricing firms start with research, disappear for months, and return with a deck that forces you into a preset model that is difficult to implement for your specific business. Pricing I/O works shoulder-to-shoulder with your team, led by senior pricing strategists, to solve your pricing problem.
Battle-tested in AI and SaaS
Shaped by real outcomes across 400+ companies, stages, and pricing motions.
No black boxes
You get full access to analysis, logic, and working materials, so your team owns pricing over time.
Designed to be used
Pricing decisions your sales, product, and leadership teams can actually run with.
Our Diverse AI and SaaS Industry Expertise
Unmatched breadth and depth across 400+ clients.
We don’t just mirror competitor pricing. We apply proven patterns from adjacent markets to help teams differentiate, scale, and price with confidence.
SaaS clients
Client satisfaction rate
Average ROI in year one
This is what “pricing that works” looks like
"Xactly won a pricing innovation award as a result of our work”
Arnab Mishra
CEO, Xactly
“Within a quarter, there was a positive impact — my MRR went up sharply!”
Daniel Ruscigno
Co-Founder & Director, ClinicSense
“This data we are tracking for customers has now shaped our product roadmap as well. We aren’t price guessing any longer.”
Matt Mahoney
Former General Manager, MindBody
“7 Quarters of ARR growth in a row!”
Rob Merklinger
CRO, Influitive
Ready to fix your pricing?
Join us for a working session. We’ll come prepared with research on your pricing, dig into what’s working (and what isn’t), and leave you with actionable insights from day one.
