MEET THE CORE TEAM
CEO & Pricing Coach
• 20 years of pricing expertise in SaaS
• Operating executive at Vista Equity Partners
• Helped price 200 SaaS products...and counting
• Coached over 100 SaaS CEOs...and counting
• Teach pricing to MBA students at UC San Diego
• Author, speaker, investor, and entrepreneur
Here's My Story
I was raised by a single mother in a one-bedroom apartment in the Bronx. The streets were hard on me, but I survived by applying what my mom taught me: Stay curious, take the lead, and give help.
Fast forward to today, Software as a Service has transformed almost every business, from music to marketing to medicine. While I learned a lot straddling dual roles as a product executive and pricing expert my entire career, my AHA moment came to me after noticing an unwavering pattern:
Most B2B SaaS leaders spent their time building value, but not enough time capturing it!
So in the spirit of staying curious, I discovered that many B2B SaaS leaders see pricing as a "black box"; they guess, fumble, and wing it most of the time. They needed help!
From there, I decided to take the lead and give help to B2B SaaS businesses by dedicating a practice that teaches and provides them turn-by-turn directions for how to monetize value and unlock growth.
And this is where our story begins. Join us and take control of your most powerful growth lever - Pricing. It would be my honor to help you! Reach out below or ping me on LinkedIn.