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Pricing I/O Team | B2B SaaS Pricing | Marcos Rivera

MEET THE CORE TEAM

Marcos Rivera

CEO & Pricing Coach

•  20 years of pricing expertise in SaaS
•  Operating executive at Vista Equity Partners

•  Helped price 200 SaaS products...and counting​
•  Coached over 100 SaaS CEOs...and counting​​

•  Teach pricing to MBA students at UC San Diego

•  Author, speaker, investor, and entrepreneur

Marcos Rivera | B2B SaaS Pricing | Pricing I/O

Here's My Story

 

I was raised by a single mother in a one-bedroom apartment in the Bronx.  The streets were hard on me, but I survived by applying what my mom taught me:  Stay curious, take the lead, and give help.

 

Fast forward to today, Software as a Service has transformed almost every business, from music to marketing to medicine.  While I learned a lot straddling dual roles as a product executive and pricing expert my entire career, my AHA moment came to me after noticing an unwavering pattern:

 

Most B2B SaaS leaders spent their time building value, but not enough time capturing it!

So in the spirit of staying curious, I discovered that many B2B SaaS leaders see pricing as a "black box"; they guess, fumble, and wing it most of the time.  They needed help!

From there, I decided to take the lead and give help to B2B SaaS businesses by dedicating a practice that teaches and provides them turn-by-turn directions for how to monetize value and unlock growth.

And this is where our story begins.  Join us and take control of your most powerful growth lever - Pricing.  It would be my honor to help you!  Reach out below or ping me on LinkedIn.

Marcos

Forbes Business Council Official Member
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A dedicated team of experts to work side-by-side with you throughout your pricing journey.
Sam Blumenfeld | Junior Associate | Pricing I/O
  • LinkedIn
Sam Blumenfeld

Junior Associate

Palm Beach, FL

Peter Cohen | B2B SaaS Pricing | Pricing I/O
  • LinkedIn
Peter Cohen

Pricing Strategist

Los Angeles, CA

Matt Duncan | B2B SaaS Pricing | Pricing I/O
  • LinkedIn
Matt Duncan

Associate Consultant

San Diego, CA

Rebecca Kausen | B2B SaaS Pricing | Pricing I/O
  • LinkedIn
Rebecca Kausen

Executive Assistant

San Diego, CA

Jack LoGrasso | B2B SaaS Pricing | Pricing I/O
  • LinkedIn
Jack LoGrasso

Junior Associate

San Diego, CA

Aaron Mass | B2B SaaS Pricing | Pricing I/O
  • LinkedIn
Aaron Mass

Senior Pricing Strategist

San Diego, CA

Marrissa Nielsen | B2B SaaS Pricing | Pricing I/O
 Marrissa Nielsen

Administrative Assistant

San Diego, CA

Emily Sanz | B2B SaaS Pricing | Pricing I/O
  • LinkedIn
Emily Sanz

Director of Analytics

San Diego, CA

Amit Saraf | Senior Pricing Strategist | Pricing I/O
  • LinkedIn
Amit Saraf

Senior Pricing Strategist

San Diego, CA

Anlin Sethi | B2B SaaS Pricing | Pricing I/O
  • LinkedIn
Anlin Sethi

Chief Operating Officer

San Diego, CA

Our team works together to help clients with pricing worldwide.
Canada, United States, Brazil, Austria, Germany, Ireland, United Kingdom, UK, Norway, India, Australia, and New Zealand, Pricing I/O clients
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