World-class B2B SaaS pricing experts, working shoulder-to-shoulder with your team

We’ve lived your pricing challenges. Now we work with your team to build pricing and packaging that customers understand and sales teams can defend.

Grow ARR
Reduce Sales Friction
Align Your Team

How experience shaped our approach

We kept seeing B2B SaaS companies build great products but struggle to capture their value.

We kept seeing B2B SaaS companies build great products but struggle to capture their value.

So we built a hands-on model that turns strategy into action.

So we built a hands-on model that turns strategy into action.

400+ SaaS companies later, that model has proven its impact.

400+ SaaS companies later, that model has proven its impact.

Now we’re helping teams build pricing muscle that lasts.

Now we’re helping teams build pricing muscle that lasts.

The philosophy that shapes our work

We help teams move pricing from plan to performance.

Build a pricing model

No theory — real work

We don’t hand over slides or buzzwords. We test, refine, and build pricing that actually performs.

Align leadership and board

In the trenches with your team

We work beside you, not above you — digging in to make pricing decisions that stick.

Design packaging for expansion

Built by operators, for operators

Everything we do comes from experience. Practical, fast, and grounded in what actually drives results.

Why companies choose Pricing I/O

After working with 400+ B2B SaaS teams, the pattern is clear: clients choose us because our team makes sure that pricing finally starts working, and continues working long-term.

Pricing that drives measurable outcomes

“7 quarters of ARR growth in a row.”

Rob Merklinger
CEO
A team that builds with you, not at you

“Every detail was covered. The pricing insights and workshops drove alignment we couldn’t get on our own.”

Christine Matu
VP Product Marketing
Clear pricing your customers understand and your team can defend

“We learned a ton during the process — it was absolutely fascinating.”

Steve Chong
COO
Pricing that keeps working long after launch

“They set the foundation for understanding value and willingness to pay.”

Arnab Mishra
CEO

“It was clear from our first conversation with Pricing I/O that they had a proven playbook. There were milestones to guide us along the way and a clear vision of the outcome. We didn’t get that same level of end-to-end confidence from others. Their process and proven roadmap were really compelling.”

Liz Speier
VP of Marketing, DebtBook

Why Pricing I/O

We started Pricing I/O to fix what traditional consulting gets wrong.

Too many firms hand over slides and call it strategy. We roll up our sleeves, work alongside your team, and get pricing across the finish line.

Everything we do is grounded in what works — data, market feedback, and years of real SaaS experience.

It’s a direct, no-BS way of building pricing that delivers.

“Stay curious, take the lead, and help others — it’s a mindset I learned from my mom growing up in the Bronx. That same mindset defines the people at Pricing I/O. We’re a team of operators, strategists, and analysts who dig in, solve tough problems, and care about outcomes that last.”

— Marcos Rivera, Founder

Ready to fix your pricing?

Join us for a working session — not a sales pitch. We’ll come prepared with research on your pricing, dig into what’s working (and what isn’t), and leave you with actionable insights from day one.

We study your pricing and come prepared
You get actionable next steps
Real value from the first call
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Get in touch

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