Ever wonder why so many SaaS companies offer free trials? Although there are many good reasons to do so, human psychology may shed some light

It takes a village to build a great pricing model. I always advise avoiding the “hero in a red cape” syndrome and tackling pricing as

Congratulations, you’ve reached the maturity stage where you’re ready to have a formal pricing committee! You’ve studied what a Pricing Committee needs and have your

Mistake 1 – “Let’s double our prices and see what happens” The better approach is to systematically raise your prices over time as you build

You don’t need a super hero…you need a system. I ask all of my clients the same question – “How will you manage your pricing

You may have heard of the 18k gold paperclip bookmark sold by Tiffany & Co. The first thing you might be thinking is, “Why would