Use the 4C framework when organizing your data to better inform your pricing strategy.

What is the company purpose? What is the product vision? The answers to these questions will help develop your North Star.

Hereʻs a quick guide to properly position add-ons: 1. They create much value for a few 2. Are easy to activate 3. May carry a variable cost

How much are your customers willing to spend on your service? What do they think your product is worth? You'll never know unless you ask.