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Date/Time is TBD until further notice


The Alexandria at Torrey Pines

Are You Charging Enough? The Pricing Playbook

Most software companies are not charging enough - learn the Pricing Playbook to demystify pricing and unlock hyper-growth.

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Are You Charging Enough? The Pricing Playbook
Are You Charging Enough? The Pricing Playbook

Time & Location

Date/Time is TBD until further notice

The Alexandria at Torrey Pines, 10996 Torreyana Rd, San Diego, CA 92121, USA


About the event

Important Note:  Due to the COVID-19 situation, we have updated the event date to TBD to adjust timing as necessary. We will decide on the new date or shift to a virtual format as we monitor the situation.  We will keep you informed.

We surveyed 150 saas founders, CEOs, and product leaders to find out their biggest pricing question.  The number one pricing question on their mind is “how do I know if I’m charging enough?”.

In this one day intensive, we will tackle this question head on with the Pricing Playbook.  Over 70% of software companies under charge for the value they offer, and most don't even realize it.  I’ve helped hundreds of software companies, and the top PE investor in the tech space, accelerate growth by teaching them how to approach and fix the pricing problem.

The goal of the workshop is to introduce you to the pricing playbook that helps you capture your value.  By the end of the day, you will have a solid framework for how to assess your pricing, choose the right pricing strategy, package effectively, and charge for the right thing.  Sample topics include:

How do I know if my pricing is right or off?

How should we frame value

The do’s and don’ts of packaging

5 ways to set your price point

What are the latest pricing tips in SaaS

What to expect

This will be a hands-on intense workshop with a limited audience.  The day will be a mix of lecture, group activities, real examples, and frameworks you can  put to use next Monday.  The course is light on theory, but heavy on practical techniques to make pricing approachable and repeatable.

Also expect plenty of coffee, snacks, catered lunch and a social hour to network and unwind after the session.

Why should I go?

If you are a SaaS leader or Product Manager and can relate to any of the following goals, you should sign up!

You’re trying to grow revenue, capture market share, or boost customer LTV

Your pricing today is too complex and you want to simplify it

You're buildling value, but not sure how to update pricing to capture it

You enjoy great food, cold drinks, networking, and investing in yourself

Due to the limited seats this event will sell out - don't miss out and sign up today!





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    Early bird discount price






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