Pricing doesn’t have to be hard.
Marcos presents a refreshing and practical playbook to help SaaS professionals figure out the right pricing strategy to unlock growth and capture value in B2B and enterprise software.
There are many struggles in the SaaS world, but the biggest one is arguably the most important one: pricing.
Leaving money on the table by charging too little or driving clients away with confusing plans is one of the many reasons why many SaaS companies fail.
Getting pricing right can be the difference between just getting by and high revenue growth. But don’t get it twisted, this is not another book about pricing theory. After years of teaching B2B companies how to capture value and win new clients with the right pricing model, pricing expert Marcos Rivera has distilled his knowledge into this book. What he found out is that pricing, like great music, is all about finding what works for you.