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Helping ClinicSense increase MRR from smarter packaging.
ClinicSense is a SaaS platform for practice management with 7,000 customers since launch. Nearly half of new signups were choosing the entry plan, and only 1% the high-value offering.
Services
Pricing plan recommendations
31%
Entry-plan signups, down from 48%
65%
Middle-program customers, up from 51%
4%
High-value offering, up from 1%
SaaS platform for practice management software.
7,000 customers since launch
Under 50 employees
HQ Toronto, Canada
Wellnesstech
The Challenge
48% of new signups chose the entry plan, 51% of customers sat in the middle program, and only 1% took the high-value offering.
THE SOLUTION
Based on recommendations from Marcos and the Pricing I/O team, ClinicSense adjusted a key value metric in its pricing plans.
The Results
- Signups in the entry plan went down from 48% to 31%
- Middle program's customer base went up from 51% to 65%
- High-value offering increased from 1% to 4%
- MRR went up within a quarter.
Within a quarter, there was a positive impact – my MRR went up sharply!
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Daniel Ruscigno
Co-Founder & Director, ClinicSense
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Increase in unit pricing
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Increase in win rates
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