About Us
Operators who priced software before we advised on it.
We're a team of operators, strategists, and analysts who've shaped pricing across 480+ AI and SaaS companies. We work beside your team, not above it.
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Our mission
We started Pricing I/O to fix what traditional consulting gets wrong. Too many firms hand over slides and call it strategy. Our mission is simpler: deliver pricing that works, and keeps working long after we're gone.
How we work
The philosophy that shapes our work.
01
No theory, real work
98% of our recommendations get applied in the first year.
02
In the trenches with your team
We work beside your team, not above it.
03
Built by operators, for operators
Practical, fast, and grounded in what actually drives results.
OUR HISTORY
How experience shaped our approach
01
THE CATALYST
Why we created Pricing I/O
We kept seeing AI and SaaS companies build great products and struggle to capture what they were worth.
02
THE SOLUTION
What we built
A hands-on model that turns pricing strategy into real execution, run alongside the client's team rather than handed over.
03
THE PROOF
The impact
480+ companies later, that model has proven its impact. With $780M in ARR captured for clients and 96% client satisfaction rate.
04
THE EVOLUTION
What comes next
We created Currv, our Pricing Decision Platform, so pricing keeps improving after the engagement ends.
480+ Clients.
Over 18 countries.
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From mid-market leaders to global enterprises, we've worked on pricing across borders.
United States
Canada
United Kingdom
France
Australia
Belgium
Germany
Netherlands
Austria
Brazil
Costa Rica
Ghana
India
Ireland
Mexico
Spain
Sweden
Switzerland
From our founder, Marcos Rivera.
"Stay curious, take the lead, and help others." It's the philosophy I learned from my mom while growing up in a one-bedroom apartment in the Bronx. That mindset carried me through two decades as both a SaaS product exec and pricing leader, and ultimately led me to found Pricing I/O. We like to call this operational ethos "Street Pricing." You can just call it really damn effective.
480+
AI and SaaS pricing engagements
$780M
in ARR captured for clients
96%
Client satisfaction rate
OUR TEAM
Your Dedicated Pricing Brain Trust.
You get a pod working in your trenches — a strategist and an associate shaping the pricing together, with a client growth advisor keeping the engagement on track.
WHY TRUST US
The word on the street from real SaaS leaders.
"Other consultants stay high-level. Pricing I/O will get their hands dirty and maintain executive engagement."
Arnab Mishra, Chief Executive Officer
"Seven quarters of ARR growth in a row."
Rob Merklinger, Chief Revenue Officer
"We aren't price guessing any longer."
Matt Mahoney, former General Manager
"The lessons learned have proven invaluable across our executive team."
Darcy Moss, Senior Director, Product Marketing
"Within a quarter, there was a positive impact — my MRR went up sharply."
Daniel Ruscigno, Co-Founder & Director
Trusted by 480+ high-growth B2B SaaS and AI companies
Our ethos
We call it Street Pricing. Real-world pricing expertise.
"Stay curious, take the lead, and help others." It's the philosophy our founder, Marcos Rivera, learned growing up in the Bronx. Add two decades in SaaS pricing and a hand-picked and trained team that shares it, and you get how Pricing I/O works. No theory, no decks, just work that delivers.
Street Pricing Book
Marcos Rivera's playbook for SaaS leaders: the frameworks and hard-won lessons behind how we work.
Street Pricing Podcast
Conversations with founders and operators on what actually works in SaaS pricing.
