← Back to Case Studies
Helping Roofr build a platform pricing model.
Roofr builds software for roofing businesses, combining roof measurements, proposals, CRM, material ordering and payments in one platform. As the product evolved from a single point solution to a multi-product platform, its pricing and packaging model needed a complete redesign.
Services
Complete redesign of the pricing and packaging model
All-in-one software for roofing businesses.
Construction Tech
200+ employees
HQ Toronto, Canada, remote-first with a San Francisco office
The Challenge
Roofr had evolved from a single point solution into a multi-product platform, and its pricing and packaging no longer reflected the product. The team knew its customers but didn't know how to build packages that felt fair now and would scale in future. As a small growth-stage team, it couldn't put everything on hold for months to redo pricing.
THE SOLUTION
Pricing I/O worked alongside the team day to day and built a platform pricing model with clear entry points for each product and expansion paths, reflecting the way Roofr's customers buy software.
The Results
- Pricing and packaging model revamped in 8 months from kickoff to rollout
- Clear entry points for each product, with expansion paths
- Easier for customers to understand and purchase
- GTM motion is more streamlined.
Immediately they felt like they were part of our internal team rather than an outside consultant. They actually took work off our plates, not created more.
.png)
Mackensey Young
Director of Product Marketing, Roofr
SaaS platform for sales performance analytics.
58%
Increase in unit pricing
13%
Increase in win rates
24%
Less discounting
All-in-one software for roofing businesses.
Complete redesign of the pricing and packaging model
Operating system for home servers, NAS and virtualization.
Team interviews, customer and contributor interviews, product and sales-data analysis, findings presented in an actionable form