Solutions for private equity

Same product.
Higher multiple.

Pricing I/O works with private equity and venture capital investors in growth-stage SaaS, and with the operating teams driving their value creation plans. We help portfolio companies capture the revenue their products already earn — and build the pricing capability to hold it through to exit.

Trusted by Private Equity and Venture Capital Partners

Where pricing blocks value creation

Pricing is the fastest lever. It's also the hardest one to pull.

Investors and operating teams bring us in when pricing becomes a blocker to growth, alignment, or execution. Our engagements run in Currv, our Pricing Decision Platform, so pricing has a single source of truth, with a portfolio-level view for investors coming.

01

Growth is costing more than it should

Growth relies on brute force while the biggest lever sits untouched. That is expensive and unscalable.

How we solve it: we rebuild pricing against what customers actually value, so more of your growth comes from price rather than spend.

02

Start late and the value lands after you exit

Pricing takes a few quarters to change and more to show in the numbers. The later you start, the less upside you own.

How we solve it: we find the biggest pricing gap first and fix that one. Most pricing work should begin in the first year of the hold, not the last.

03

ARR looks fine. The economics don't.

Net revenue retention flatlines. Discounting creeps in to hit the plan, degrading revenue quality.

How we solve it: we improve expansion/retention economics and cut discounting, so growth comes from pricing power, not discounted volume.

160+

Portfolio companies

96%

Client satisfaction rate

$780M

ARR captured for clients

Outcomes

Move from seats to usage or hybrid without losing revenue

Seat-based pricing breaks when AI does the work headcount used to. We design the shift to usage or hybrid and model it customer by customer, so the move captures value instead of leaking it.

Protect margin as AI costs rise

Inference costs scale with usage, and most pricing was set before that was true. We model price points and thresholds against your cost curve, so growth in adoption doesn't erode gross margin.

Simplify pricing to win more deals

Pricing your team can sell with confidence, with guardrails that hold. Less friction in the deal, fewer discounts needed to close it.

Improve expansion and retention economics

Packaging and tiers designed so customers grow with the product — lifting net revenue retention rather than defending price at renewal.

Implement pricing that holds up with boards and investors

Every recommendation modeled, tested, and documented — so the logic survives scrutiny from the boardroom and the investment committee.

Pricing your team owns after we're gone

Coaching, a playbook, and the working files — with the model, context, and guardrails living in Currv, our Pricing Decision Platform, so the capability stays in the company.

How we work inside your portfolio

Four principles behind every engagement.

We don't hand over a slide deck. We build the pricing, prove it with data, and train the team to run it — working directly with leadership rather than around them.

01

Capture Revenue Aligned to Value

How to recognize the ways SaaS growth adds untapped revenue opportunity

Capture Revenue Aligned to Value

Improve Expansion & Retention Economics

01

Direct collaboration with leadership

A senior strategist and analysts work inside your business, not alongside it. Sales, product, finance, and leadership are brought in as the model takes shape, so the change has buy-in before it lands.

2

Pricing designed to perform in-market

Every recommendation is modeled against real customer data and validated before rollout. Pricing that works in the market, not in slides.

03

Execution that strengthens the wider plan

Pricing touches sales, product, and finance. We sequence the work so it supports the rest of the business rather than competing with it.

04

A system that outlasts the engagement

Our engagements run in Currv from day one, so by the time we leave, your team is already working in it. Nothing to migrate, nothing to hand over.

01

Direct collaboration with leadership

A senior strategist and analysts work inside your business, not alongside it. Sales, product, finance, and leadership are brought in as the model takes shape, so the change has buy-in before it lands.

2

Pricing designed to perform in-market

Every recommendation is modeled against real customer data and validated before rollout. Pricing that works in the market, not in slides.

03

Execution that strengthens the wider plan

Pricing touches sales, product, and finance. We sequence the work so it supports the rest of the business rather than competing with it.

04

A system that outlasts the engagement

Our engagements run in Currv from day one, so by the time we leave, your team is already working in it. Nothing to migrate, nothing to hand over.

Our Process

Proven process,
tailored output.

The same phases, refined across 480+ engagements. What we build inside them comes from your challenges, your data, and your market — which is why no two engagements look alike.

01

DISCOVER

Find where value is created, and where it isn't

02

DIAGNOSE

See what you're charging versus what you could

03

DESIGN

Build pricing that's easy to sell and easy to buy

04

VALIDATE

See the revenue impact before you commit

05

ALIGN

Leave with a board-ready model and the org behind it

06

EXECUTE & EVOLVE

Keep pricing improving as the business changes

Sprint

Answer a focused pricing challenge

4-6 weeks

Design

From context to pricing you're ready to launch

12-16 weeks on average

Currv

Execute, measure, and keep improving

Ongoing

Our ethos

We call it Street Pricing. Real-world pricing expertise.

"Stay curious, take the lead, and help others." It's the philosophy our founder, Marcos Rivera, learned growing up in the Bronx. Add two decades in SaaS pricing and a hand-picked and trained team that shares it, and you get how Pricing I/O works. No theory, no decks, just work that delivers.

Street Pricing Book

Marcos Rivera's playbook for SaaS leaders: the frameworks and hard-won lessons behind how we work.

Get your copy →

Street Pricing Podcast

Conversations with founders and operators on what actually works in SaaS pricing.

View All resources →

Ways to work together

Engagements scaled to your moment.

Same proven process every time. Scope and duration depend on your complexity, goals, and level of engagement.

Sprint

4-6 weeks

One focused input to a pricing challenge: research, a competitive read, or senior judgment on the decision in front of you. Best for teams who need clarity fast, not a new pricing model.

Uncover what customers actually value and what they'll pay for

Secret shop pricing, packaging, and positioning against real competitors.

Senior, unbiased guidance on a high-stakes decision

Learn more →

Limited early access

Design

12-16 weeks on average

Our flagship engagement, and how most teams work with us. The full build, tailored to your business. Best for when your current model can't scale with your growth plans.
‍

Understand customer behavior, value drivers, market context, and revenue leakage.

Build a pricing and packaging model aligned to customer value and business goals.

Model revenue impact and align stakeholders behind the change

Walk away with a model your board can back and your team can launch

Learn more →

Limited early access

Sprint

Ongoing

Currv is our Pricing Decision Platform, and a companion app to our engagements, where your pricing lives and improves. Best for teams who want pricing to keep working long after launch.

Your pricing model, data, and guardrails in one system

Pushes pricing out to the tools that execute it

Continuous analysis of where revenue is leaking.

A dedicated strategist pod on the decisions that matter

Learn more →

Limited early access

2026 AI Pricing Report

AI pricing through the buyer's lens.

296 software buyers, surveyed with Benchmarkit, on how they evaluate and budget for AI pricing. The market is moving toward credits, tokens, and usage. Buyers are moving the other way.

Our Blog

Articles and insights from the pricing frontlines.

August 21, 2026

How to Interview Customers About Pricing (Without Asking What They'd Pay)

Read article →

Customers

August 7, 2026

How to Monetize AI Without Hurting Growth

Read article →

Pricing

July 22, 2026

How to Control AI Spend

Read article →

Pricing

FAQ

Questions, answered straight.

Whether you're evaluating a pricing project or already deep in one, here's what teams usually ask.

How long does a Pricing I/O engagement take?

Sprints last around 4-6 weeks, full Design engagements — around 12-16 weeks. Actual duration depends on your complexity, scope, and how deeply your team engages. Currv runs ongoing, pairing the platform with light expert guidance after launch.

What ROI can we expect?

Most clients see measurable impact within the first year — higher ARR, stronger retention, faster sales cycles. Average return is 15x in year one, so engagements typically pay for themselves in months. For example, Xactly increased unit pricing 58% and win rates 13% after working with us. Coconut Software raised ARPU 141.5%.

What sets Pricing I/O apart from other consulting firms?

Pricing I/O is a team of SaaS operators turned strategists, not career consultants. A senior Strategist and Associates work alongside your team through design and rollout, and you get every working file. You also get our own platform to run pricing on afterward, not just a set of recommendations.

Do you use a standard framework or model?

The method is standardized. The output never is. We run the same proven phases every time, refined across 480+ engagements, but what comes out of them is built from your data, your customers, and your market.

What does it cost to work with Pricing I/O?

Projects start at $30K and every engagement is priced to scope. The variables are the same three that drive duration: your complexity, what you're solving, and how deeply your team engages. We'll give you a firm number early, before you commit to anything.

What is Currv?

Currv is our Pricing Decision Platform — a companion app to our engagements. Your pricing model, context and pricing guardrails live in one place from day one, with AI helping your team spot where revenue is leaking. Our experts and your team make the decisions; Currv makes sure they're made on evidence.

About Us

Senior operators turned strategists.

We've priced and packaged software ourselves, across 480+ AI and SaaS companies. A senior strategist leads every engagement, with analysts on the data. We work beside your team, not above it.