SOLUTIONS FOR SAAS LEADERS

We build the pricing your team  
can run on its own.

Our senior pricing strategists build the model in your data, show the impact before you commit, and get your teams aligned before launch. Currv, our Pricing Decision Platform, keeps pricing running after we leave.

Trusted by 480+ high-growth B2B SaaS and AI companies

PRICING PAIN POINTS

Pricing is hard to address, but impossible to ignore for too long.

You know your pricing needs attention. The hard part is knowing what to fix, what will happen when you change it, and who will own it afterward.

01

Your pricing is behind your product and market

Discounting, downsells, and undercharged customers compound even faster now as AI transforms your product’s core value.

How we solve it: we rebuild the model against what customers value today — simple enough that sales can sell it and customers can buy without friction.

02

You can't predict what a pricing change would do

What customers value, what they'd pay, how you compare — none of it was tracked on purpose. So every proposal comes with a room full of what-ifs.

How we solve it: we run the research and model the impact inside Currv, our Pricing Decision Platform, so the evidence stays live afterward.

03

Nobody owns pricing, so it drifts again

Keeping pricing right is a job that doesn't sit cleanly under product, sales, or finance. So it stays everyone's concern and nobody's job.

How we solve it: we train your team to run pricing — then Currv holds the model, the data, and the guardrails so they can.

480+

AI and SaaS clients

96%

Client satisfaction rate

15x

Average ROI in year one

$780M

ARR captured for clients

Outcomes

Capture revenue aligned to product value

Pricing rebuilt around what customers actually value, so the model reflects the product rather than the market you entered.

Improve expansion and retention economics

Packaging and tiers designed so customers grow with the product — lifting net revenue retention rather than defending it.

Reduce discounting and sales friction

Pricing sales can defend, with guardrails that hold. Fewer deals closed on price, more closed on value.

Pricing that holds up with boards and buyers

Every recommendation modeled, tested, and documented — so the logic survives scrutiny from the boardroom and the buying committee.

Pricing capability that stays in-house

Coaching, a playbook, and the working files. Your team can rerun the analysis, defend the model, and adjust it without calling us.

A system to run pricing in

The model, the data, and the guardrails live in Currv, our Pricing Decision Platform, so maintaining pricing doesn't mean rebuilding it from scratch.

The Pricing I/O approach

Four principles behind every engagement

We don't hand over a slide deck. We build the pricing, prove it with data, and train the team to run it — working directly with leadership rather than around them.

01

Capture Revenue Aligned to Value

How to recognize the ways SaaS growth adds untapped revenue opportunity

Capture Revenue Aligned to Value

Improve Expansion & Retention Economics

01

Direct collaboration with leadership

A senior strategist and analysts work inside your business, not alongside it. Sales, product, finance, and leadership are brought in as the model takes shape, so the change has buy-in before it lands.

2

Pricing designed to perform in-market

Every recommendation is modeled against real customer data and validated before rollout. Pricing that works in the market, not in slides.

03

Execution that strengthens the wider plan

Pricing touches sales, product, and finance. We sequence the work so it supports the rest of the business rather than competing with it.

04

A system that outlasts the engagement

Our engagements run in Currv from day one, so by the time we leave, your team is already working in it. Nothing to migrate, nothing to hand over.

01

Direct collaboration with leadership

A senior strategist and analysts work inside your business, not alongside it. Sales, product, finance, and leadership are brought in as the model takes shape, so the change has buy-in before it lands.

2

Pricing designed to perform in-market

Every recommendation is modeled against real customer data and validated before rollout. Pricing that works in the market, not in slides.

03

Execution that strengthens the wider plan

Pricing touches sales, product, and finance. We sequence the work so it supports the rest of the business rather than competing with it.

04

A system that outlasts the engagement

Our engagements run in Currv from day one, so by the time we leave, your team is already working in it. Nothing to migrate, nothing to hand over.

About Us

Senior operators turned Strategists.

We've priced and packaged software ourselves, across 480+ AI and SaaS companies. A senior strategist leads every engagement, with analysts on the data. We work beside your team, not above it.

Pricing I/O,
by the numbers.

We’ll let our numbers speak for themselves.

480+

AI and SaaS clients

96%

Client satisfaction rate

15x

Average ROI in year one

$780M

ARR captured for clients

Engagement Deliverables

1

/

5

Value metric alignment based on real usage and outcomes

Our Process

Proven process,
tailored output.

The same phases, refined across 480+ engagements. What we build inside them comes from your challenges, your data, and your market — which is why no two engagements look alike.

01

DISCOVER

Find where value is created, and where it isn't

02

DIAGNOSE

See what you're charging versus what you could

03

DESIGN

Build pricing that's easy to sell and easy to buy

04

VALIDATE

See the revenue impact before you commit

05

ALIGN

Leave with a board-ready model and the org behind it

06

EXECUTE & EVOLVE

Keep pricing improving as the business changes

Sprint

Answer a focused pricing challenge

4-6 weeks

Design

From context to pricing you're ready to launch

12-16 weeks on average

Currv

Execute, measure, and keep improving

Ongoing

Ways to work together

Engagements scaled to your moment.

Same proven process every time. Scope and duration depend on your complexity, goals, and level of engagement.

Sprint

Weeks 1–4

One focused input to a pricing challenge: research, a competitive read, or senior judgment on the decision in front of you. Best for teams who need clarity fast, not a new pricing model.

Uncover what customers actually value and what they'll pay for

Secret shop your pricing, packaging, and positioning against real competitors

Senior, unbiased guidance on a high-stakes decision

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Limited early access

Design

Weeks 1–4

Our flagship engagement, and how most teams work with us. The full build, tailored to your business. Best for when your current model can't scale with your growth plans.

Understand customer behavior, value drivers, market context, and revenue leakage

Build a pricing and packaging model aligned to customer value and business goals

Model revenue impact and align stakeholders behind the change

Walk away with a model your board can back and your team can launch

Learn more →

Limited early access

Sprint

Ongoing

Currv is our Pricing Decision Platform, and a companion app to our engagements, where your pricing lives and improves. Best for teams who want pricing to keep working long after launch.