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Helping Unraid launch a new pricing model.
Lime Technology makes Unraid, an operating system for home servers, NAS and virtualization. After 18 years on a one-time license fee, the company needed to change its business model without alienating a loyal customer base.
Services
Team interviews, customer and contributor interviews, product and sales-data analysis, findings presented in an actionable form
Operating system for home servers, NAS and virtualization.
Infrastructure Software
Under 20 employees
HQ San Diego, California
The Challenge
For 18 years the business had run on a one-time license fee. The customer base was loyal and very sensitive to anything involving subscriptions, so the change had to be handled carefully while keeping the future of the business in mind.
THE SOLUTION
Pricing I/O spoke with every team member, got to know the product, interviewed customers and contributors, dug into the sales data, and presented the findings in an understandable, actionable form.
The Results
- New pricing model launched in March 2024, described by the company as very successful
- Team still referencing and acting on the data more than a year later
- Findings delivered in an understandable and actionable form.
Their process was thorough and well executed, and ultimately the work we did with them led to a very successful launch of our new pricing model in March of 2024.
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Tiffany Jones
Co-CEO, Lime Technology
SaaS platform for sales performance analytics.
58%
Increase in unit pricing
13%
Increase in win rates
24%
Less discounting
All-in-one software for roofing businesses.
Complete redesign of the pricing and packaging model
Operating system for home servers, NAS and virtualization.
Team interviews, customer and contributor interviews, product and sales-data analysis, findings presented in an actionable form