Design engagement
Pricing rebuilt around what customers actually value.
Your model was set for a business you've since outgrown. Design rebuilds it from the data — what customers value, what they'd pay, what the change is worth — then gets the org behind it before anything ships.
Trusted by 480+ high-growth B2B SaaS and AI companies
The problem
Your pricing was built for a company you've outgrown.
Products evolve, competitors reprice, and AI changes how customers use your product. Pricing drifts. The value metric stops matching what customers get, packaging stops driving upgrades, and sales discounts to close the gap.
Design
Primary research across your customers, your data, and the market
A new pricing model, packaged and priced against what customers value
Revenue impact modeled customer by customer before you commit
Migration mapped by segment, so you know what happens to the existing base
Sales, product, finance, and leadership aligned before launch
BEST FOR: When your current pricing model can't scale with your growth plans.
ABOUT DESIGN
Design is our flagship engagement, and how most teams work with us. We run the full research battery, build the model with your team, and quantify the revenue impact before anything ships. You finish with a launch-ready model, executive sign-off, and every deliverable live in Currv, our Pricing Decision Platform, from day one.
OUTCOMES
- A pricing model your board can back and your team can launch
- Revenue impact quantified before you commit to the change
- Sales, product, and finance aligned on the same model
- Everything captured in Currv, our Pricing Decision Platform, from day one
"I highly recommend Pricing I/O. They will set a foundation for your team to uncover value and willingness to pay."
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Arnab Mishra,
Chief Executive Officer, Xactly
Pricing situations Design solves.
The model can't scale with the plan
Growth targets assume pricing that captures more than the current model can.
You're charging for the wrong thing
The value metric no longer tracks what customers actually get, so revenue and value have come apart. AI accelerates it.
Packaging stopped driving upgrades
Tiers don't reflect value drivers, customers sit in the wrong plan, and expansion has flattened.
Discounting has become the growth engine
Reps close on price because the model gives them nothing else to hold, and unit economics are eroding.
You can't risk moving existing customers
The new pricing might be right, but nobody knows what happens to the installed base when you migrate them. So the change keeps waiting.
The board wants a pricing answer
Investors are asking why growth is slowing and what pricing could do about it. You need a case built on evidence, not the exec team's best guess.
How Design fits
Design covers the whole arc, from first data to a model you can launch.
The same phases, refined across 480+ engagements. What we build inside them comes from your challenges, your data, and your market — which is why no two engagements look alike.
01
DISCOVER
Find where value is created, and where it isn't
02
DIAGNOSE
See what you're charging versus what you could
03
DESIGN
Build pricing that's easy to sell and easy to buy
04
VALIDATE
See the revenue impact before you commit
05
ALIGN
Leave with a board-ready model and the org behind it
06
EXECUTE & EVOLVE
Keep pricing improving as the business changes
Sprint
Answer a focused pricing question
4-6 weeks
Design
From context to pricing you're ready to launch
12-16 weeks on average
Currv
Execute, measure, and keep improving
Ongoing
Design outcomes
What you actually walk away with.
01
Capture Revenue
Aligned to Value
How to recognize the ways SaaS growth
adds untapped revenue opportunity
01
A model that's been tested before it ships
Revenue impact modeled customer by customer, migration mapped by segment. You see who's affected and by how much before anyone signs off.
02
Buy-in from every team before sign-off
Sales, product, finance, and leadership come along as the model takes shape, so nobody's seeing it for the first time.
03
A playbook your team owns
The model, the logic, and the working files — all editable, all yours. Your team can adjust pricing without starting over.
01
A model that's been tested before it ships
Revenue impact modeled customer by customer, migration mapped by segment. You see who's affected and by how much before anyone signs off.
02
Buy-in from every team before sign-off
Sales, product, finance, and leadership come along as the model takes shape, so nobody's seeing it for the first time.
03
A playbook your team owns
The model, the logic, and the working files — all editable, all yours. Your team can adjust pricing without starting over.
The Design process
How we rebuild pricing.
A pricing strategy is only as good as its execution. We equip your sales team with discount rules, migration playbooks, and battlecards to ensure immediate buy-in.
01
Discover & diagnose
We dig deep into your sales, product, customer, and market data to find where value is being created and where revenue is leaking out.
02
Design & validate
We build the model with your team, then test the impact customer by customer before you commit — simple enough that sales can sell it and customers can buy without friction.
03
Deliver & align
We build buy-in across sales, product, finance, and leadership while the model takes shape, then hand over the playbook — so you launch with the org behind it.
Testimonials
The word on the street from real SaaS leaders.
"Other consultants stay high-level. Pricing I/O will get their hands dirty and maintain executive engagement."
Arnab Mishra, Chief Executive Officer
"Seven quarters of ARR growth in a row."
Rob Merklinger, Chief Revenue Officer
"We aren't price guessing any longer."
Matt Mahoney, former General Manager
"The lessons learned have proven invaluable across our executive team."
Darcy Moss, Senior Director, Product Marketing
"Within a quarter, there was a positive impact — my MRR went up sharply."
Daniel Ruscigno, Co-Founder & Director
SOLUTIONS
Compare our solutions.
Sprint
Design
Duration
4~6 Weeks
12~16 Weeks
Ongoing
The question it answers
Should we change this?
What should the model be?
Is pricing still right?
Primary research
One method
Full battery
Ongoing analysis
Working files and analysis
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During engagement
Live in Currv
Your pricing data, collected and hosted
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During engagement
Continuously
New pricing model
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Revenue impact modeled
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Org alignment & rollout
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Team enablement
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GTM coaching and playbook
Ongoing expert guidance
Ongoing evolution
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You walk away with
Evidence and a recommendation
A launch-ready model your team owns
Pricing that keeps improving
About Us
Senior operators turned Strategists.
We've priced and packaged software ourselves, across 480+ AI and SaaS companies. A senior strategist leads every engagement, with analysts on the data. We work beside your team, not above it.
Pricing I/O,
by the numbers.
We’ll let our numbers speak for themselves.
480+
AI and SaaS clients
96%
Client satisfaction rate
15x
Average ROI in year one
$780M
ARR captured for clients