INSIGHTS

Articles and insights from the pricing frontlines

Customers

How to Interview Customers About Pricing (Without Asking What They'd Pay)

August 21, 2026
Marcos Rivera
Marcos Rivera
Asking customers what they'd pay gets you bad data. Here's how to run pricing interviews that uncover real value and friction – with the exact questions to ask.
Read full post →
Clipboard of customer interview questions for pricing research

Pricing insights

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Pricing Strategies in Marketing – 10 Real-World Secrets
September 21, 2024

Pricing Strategies in Marketing – 10 Real-World Secrets

Read article  →
Pricing
Why Pricing Guesswork Is Killing Your Business Growth
June 4, 2024

Why Pricing Guesswork Is Killing Your Business Growth

Read article  →
Pricing
Dynamic Pricing Decoded: Strategies, Benefits, and Controversies
June 4, 2024

Dynamic Pricing Decoded: Strategies, Benefits, and Controversies

Read article  →
Pricing
SaaS Pricing Models: The Complete 2024 Guide
April 18, 2024

SaaS Pricing Models: The Complete 2024 Guide

Read article  →
SaaS
SaaS Pricing Consultants: AI, Software and Technology
April 18, 2024

SaaS Pricing Consultants: AI, Software and Technology

Read article  →
SaaS
The Psychology of Free Trials in SaaS
January 1, 2024

The Psychology of Free Trials in SaaS

Read article  →
Pricing
Why Your Company’s Age Might Be Hurting Your Net Revenue Retention
November 6, 2023

Why Your Company’s Age Might Be Hurting Your Net Revenue Retention

Read article  →
Data Discipline
Zombies and Lattes: A Guide to Inactive Paying Accounts in SaaS
October 2, 2023

Zombies and Lattes: A Guide to Inactive Paying Accounts in SaaS

Read article  →
Customers
Your Pricing Strategy Is Only as Strong as Your Teamwork
September 4, 2023

Your Pricing Strategy Is Only as Strong as Your Teamwork

Read article  →
Pricing
Before You Price, Align: The Most Overlooked Step in Monetization
June 5, 2023

Before You Price, Align: The Most Overlooked Step in Monetization

Read article  →
Pricing
Understanding the Competitive Landscape in B2B SaaS Pricing
May 1, 2023

Understanding the Competitive Landscape in B2B SaaS Pricing

Read article  →
Product
5 Things to Avoid While Pricing SaaS Products
March 6, 2023

5 Things to Avoid While Pricing SaaS Products

Read article  →
Pricing
Resources

Data-Driven Resources for Smarter Monetization

View All Resources →
1
/
5
Podcast
Street Pricing Podcast

Conversations with founders and operators applying our principles to real-world pricing and growth challenges

Listen now →
Guide
The Complete Guide to SaaS Pricing 2026

Know whether your pricing model is breaking, and what to do about it.

Get your copy →
Book
Street Pricing Book

A collection of frameworks, insights, and practical lessons that form the foundation of how we think about pricing.

Get your copy →
Report
The AI Report: AI Pricing Through the Buyer's Lens

Price your AI the way buyers actually want to buy it.

Get your copy →
Quiz
Pricing Excellence Scorecard

See where your pricing stands today, and what to fix first

Take a quiz →
Blueprint
SaaS Monetization Data Blueprint

Pull the right pricing data the first time.

Get your copy →
1
/
5
View All Resources →
GET IN TOUCH

Still have questions?

Drop us a line or schedule a quick chat. We’re here to help you cut through the noise and get your pricing right.
Contact Us
Find Your Revenue Leaks