Helping Deputy unlock its pricing power.

Deputy is the global workforce management platform for hourly work, serving over 375,000 workplaces across 100+ countries. As it expanded from a single scheduling product into a multi-product platform covering HR, payroll and communications, it needed a pricing strategy that matched its evolution.

Services

Customer research, willingness-to-pay analysis, packaging optimization, rollout support

15%

Revenue increase in under 9 months

100%

More annual signups

75%

Below churn target

Global workforce management platform for hourly work.

375,000+ workplaces

100+ countries

300+ employees

HQ Sydney, Australia, with offices in San Francisco and London

HR Tech

The Challenge

Deputy had grown from a single scheduling product into a full workforce management suite, but pricing and packaging had not evolved to match. Joe Janela joined as a team of one to lead the transformation: evolving the packaging structure, determining price points, analyzing churn and revenue impact, and coordinating change management across the organization.

THE SOLUTION

A pricing transformation covering customer research, willingness-to-pay analysis, packaging optimization and rollout support. Data from customer surveys and competitive analysis showed Deputy had more pricing power than the internal team believed, particularly in certain regions. The new structure introduced an annual-paid-monthly option based on customer research.

The Results

15% average revenue increase post-launch
100% increase in annual plan signups month-over-month compared to the pre-launch baseline
Only 25% of expected churn materialized, 75% better than target
Sales teams report the new package structure is easier to sell.

It was really collaborative. I didn't feel like I was just another client on the list. I just love the partnership and collaboration aspect more than anything, which you likely don't find with many consultancies.