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Helping Kyriba build AI-ready pricing.
Kyriba is a global fintech leader serving multinational corporations and financial institutions. As its platform evolved with AI and automation capabilities, its existing pricing structure had become a barrier to growth.
Services
Pricing Design Program: packaging architecture, value metric design, customer segmentation, capability transfer, phased implementation
Global fintech serving multinational corporations and financial institutions.
2,000+ customers
1,000+ employees
HQ San Diego, California, with offices across North America, Europe, Middle East and Asia
Fintech
The Challenge
Hundreds of SKUs created complexity for buyers and sellers, and fragmented packaging slowed sales conversations. User-based pricing couldn't scale with AI-driven capabilities, and legacy pricing structures were misaligned with customer value.
THE SOLUTION
A "Core and More" architecture replacing hundreds of SKUs with modular packages, and a shift from user-based to platform usage pricing. The engagement included analysis of customer value and market positioning, phased validation across live deals, and tools and training so Kyriba could run the model internally.
The Results
Hundreds of SKUs replaced with intuitive, modular packages · Pricing shifted from user-based to platform usage metrics · New pricing tested across live deals before rollout · Internal capability built to run and evolve the model.
Pricing I/O did more than build a model. They helped us build the capability to run it ourselves.
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Jenn Hamilton
Chief of Staff, Kyriba
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58%
Increase in unit pricing
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Increase in win rates
24%
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Complete redesign of the pricing and packaging model
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